Optimizely Brand Identity 12.2020-01.2021 (6 week sprint)
Client: Episerver (acquired Optimizely in Oct 2020)
Agency: co:collective
CD: Steph Price
Strategy Lead: Marilyn Markman
Role: Visual Brand Designer
Agency: co:collective
CD: Steph Price
Strategy Lead: Marilyn Markman
Role: Visual Brand Designer
When Episerver acquired Optimizely in October 2020 and ultimately rebranding as Optimizely, they needed an unifying vision and purpose. Co:collective was tasked with defining a clear brand story that articulates brand truths and value to customers and employees in the digital experience space. The rallying quest was to “Empower people to unlock digital potential.”
This was also an opportunity to create a new Optimizely brand identity that expresses an exciting beginning to this new chapter. From designing the new logo to developing a dynamic visual system, we focused on Optimizely’s new quest and unlocking endless possibilities.
This was also an opportunity to create a new Optimizely brand identity that expresses an exciting beginning to this new chapter. From designing the new logo to developing a dynamic visual system, we focused on Optimizely’s new quest and unlocking endless possibilities.