Material+ (Formerly LRWGroup) Visual ID Rebrand 03.2020
After acquiring 10 agencies in just a few years, LRW Group tapped co:collective to join the portfolio under a new unifying Quest, architect their offering, name the new company, and develop its visual identity.
We developed a brand book that included a manifesto, logo guidelines, language guidelines, tagline, color palette, graphic elements, presentation template, and some company swag.
We developed a brand book that included a manifesto, logo guidelines, language guidelines, tagline, color palette, graphic elements, presentation template, and some company swag.
![](https://freight.cargo.site/t/original/i/ac4c1285f547359decd1069ade8ca7f96cd85eec04895ee17f5abd580ebd88c7/ezgif.com-video-to-gif-3.gif)
![](https://freight.cargo.site/t/original/i/e10e84174917101fddada8cf6a1ebcf5a21b2013d641367d025ddd6195520d53/Screen-Shot-2021-01-07-at-12.15.59-PM.png)
![](https://freight.cargo.site/t/original/i/a93ae9c24c6c6b7d639eb4f59b3ff72ece5d259cd94790a0bc80a3c40878582b/Material-_Posters-copy.jpg)
![](https://freight.cargo.site/t/original/i/8f853c2c534f532f9cc4e61d889b50bffbe34e8220e0d9e19ff45140f836ed88/_200305_LRW_VisualID_MATERIAL-_Logo-Offerings-Buildout-22.png)
![](https://freight.cargo.site/t/original/i/60d7891f31745106d0abe502dbd005c5b5c175d1c08a5ab54e13293750249789/MATERIAL--Brand-book_Page_20_Image_0001.jpg)
![](https://freight.cargo.site/t/original/i/8e211db0a259f3d59fb40c2fd37c30397351cb1a659d16be2ea69e3b0ed07d79/MATERIAL--Brand-book.png)
![](https://freight.cargo.site/t/original/i/aebaebb4ec00e4c5d9793c776437ee77a481d53b3c97bd793b14bcb7dc52e4ad/MATERIAL--Brand-book_Page_08.jpg)
![](https://freight.cargo.site/t/original/i/b1f446ab09cca57fd1e627a2a407d61335b54ad4e8d706c7c22761ffc1804411/200723_MATERIAL-_Brandbook14.jpg)
![](https://freight.cargo.site/t/original/i/ad6166fe5b6e8fbcaebdaf1a3da9b91713fa239bd270aec928a26415a18a466f/200723_MATERIAL-_Brandbook24.jpg)
![](https://freight.cargo.site/t/original/i/3ed1d8b6a6c7f9d530ea4bd69241e2cdc548e05e063f28b934cfaae4762db609/MATERIAL--Brand-book_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/4de26fb3ef442ddfade03e17b71b13c4fcc7080430013b9e3472e699a2a8e162/200723_MATERIAL-_Brandbook15.jpg)
![](https://freight.cargo.site/t/original/i/25e10bfaf3e8e66bb124fcfb8f4ad6fd6c7f2353a250e933cd6a88995d869ae5/_200306_LRW_VisualID_MATERIAL-_Logo-Offerings-Buildout_7.png)
![](https://freight.cargo.site/t/original/i/53838373826045a715fcb56e694d43802431b6959f2ff953599f82f6a657b88f/200407_LRW_Laptopmockup.png)